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Media Liability Insurance

Media liability protects against claims that your content or code infringed someone's intellectual property, defamed them, or violated their rights — a real exposure for companies that publish software, designs, and marketing content.

Media Liability for Web App & Agency Companies

Every web app company creates and publishes content: code that may incorporate third-party libraries, UI and designs, marketing copy, blog posts, and user-facing material. When someone alleges that content infringed their copyright or trademark, defamed them, or misappropriated their work, media liability responds.

What It Covers

  • Copyright & trademark infringement: Claims your code, designs, or content used protected material
  • Defamation: Libel or slander claims from published or user-facing content
  • Right of publicity / privacy: Misuse of names, likenesses, or content
  • Defense costs: Legal defense for content and IP disputes

Why Software Companies Are Exposed

Modern development pulls in open-source libraries, stock assets, and third-party components — any of which can carry a licensing or infringement claim. Agencies that produce client marketing and content face defamation and IP exposure on top of that. Media liability is purpose-built for these digital-content risks.

Often Bundled With Tech E&O

Many technology E&O policies include or can endorse media liability, since the exposures overlap. We review your policy to confirm media/IP coverage is present at adequate limits rather than excluded.

What's Covered

Copyright & trademark infringement
Defamation, libel & slander
Right of publicity & privacy
Content & code IP claims
Defense costs
Often bundled with tech E&O

Frequently Asked Questions

How would my software infringe someone's IP?

Through third-party libraries, stock assets, fonts, images, or code components that carry licensing or copyright restrictions — plus marketing content and designs. Any of these can trigger an infringement claim. Media liability defends those claims and pays covered judgments.

Isn't this covered by my tech E&O?

Sometimes — many tech E&O policies include or can endorse media liability because the exposures overlap. But it's frequently sublimited or excluded. We verify your media/IP coverage is actually present at adequate limits.